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- Sport setting trends others will follow on, off track: Formula E sustainability director, Julia Palle
Year on year, the profile of Formula E continues to grow.
And with Season 8 of the electric car series set to get underway with a double-header of night races in Riyadh, environmental sustainability will, more than ever before, be at the heart of the 2022 Diriyah E-Prix, a carbon net zero event.
Formula E sustainability director, Julia Palle, said: 鈥淪ustainability is this huge wave that is coming and really changing the way we are approaching sport.
鈥淲e鈥檝e always had this view that sports were bringing something more to fans in the world than entertainment per se. And certainly, that鈥檚 why Formula E has been created.鈥�
As a sport whose mission is to, in Palle鈥檚 words, 鈥渁dvance electrification,鈥� Formula E has been setting the standards for others to follow.
鈥淚t鈥檚 really a way to showcase sustainable lifestyles. And as you鈥檝e seen, there are a lot of other sports that are little by little taking the example, following the leadership that Formula E has been trendsetting for eight years now.
鈥淵ou鈥檝e seen the first Premier League game that was net zero carbon a couple of months ago, and a few other sports that have followed the lead, either in terms of net zero or strong initiatives regarding gender,鈥� she added.
Last year鈥檚 Diriyah E-Prix launched Season 7 of Formula E with a double-header of night races for the first time, notably under new state-of-the-art LED floodlights. This year鈥檚 races will look to take it up a level or two.
Palle said: 鈥淲e鈥檝e decided to build on this kind of innovative approach to LED lighting. This year, the entire race is going to be powered by renewable energy.
鈥淭here鈥檚 another important thing, which is the fact that we work with a local charity each year, which is always the same, it鈥檚 the Society for Autism families. This is something that we always work closely on with the government, and what is important is that they鈥檝e chosen us as the sport to develop this partnership.
鈥淥ne of the beauties of the sport is that we have no noise pollution. So, we are able to be a family event that brings on different types of people, including people that suffer from autism, having a great day with us, including sharing something really special with their families.
鈥淪o, there鈥檚 much more to it than the environmental side, it鈥檚 also the social impact that we create,鈥� she added.
Palle pointed out that every aspect of the Diriyah E-Prix had a sustainability obligation, from VIP hospitality areas to the stands and waste recycling outlets.
Formula E hopes its holistic approach to the event will have an influence on the lifestyles of its fans and beyond.
鈥淲e鈥檝e actually done lots of studies and the good thing is that all sports are basically raising awareness, and inviting people to live more sustainable lifestyles,鈥� Palle said.
鈥淪o, for example, on our events, you will see some vegetarian and vegan options, because we know that a less intensive meat diet is something that is better for your health, and also better for the planet.
鈥淲aste recycling constantly, a very careful approach to the use of plastic, and this year we will have this partnership with Aquafina (brand of purified bottled water), and it鈥檚 clearly marked up that all the bottles will be recycled, again, locally. It鈥檚 really good, like trying to showcase some simple initiatives that the public can take,鈥� she added.
Formula E has just launched No Turning Back, a season-long campaign setting the tone for the championship鈥檚 journey into a new era ahead of the Season 9 debut of the Gen3, the sport鈥檚 fastest, lightest, most powerful and efficient racing car yet.
Palle said: 鈥淣o Turning Back鈥檚 messaging is literally about the fact that the future is electric, the way forward is electric. You see that in every country and city of the world that electrification is the biggest trend. Governments are taking legislation to basically ban the sale of anything that is not electric.鈥�
The sustainability director is also involved in Extreme E, the all-electric SUV rally series that, similar to Formula E, has been spreading the sustainability message beyond its sporting boundaries.
鈥淪o really, the future in terms of mobility is electric. And I would extend that and say that the future is living sustainable lifestyles that are really exciting and that鈥檚 what Formula E or Extreme E are, showcasing that the future is promising and exciting and not showcasing that the future is doom and gloom. We have technological solutions, and we work with partners and experts in their field,鈥� she added.
Season 8 of Formula E may be about to start but already there is excitement at what Season 9 will bring.
Palle said: 鈥淕en3 is the pinnacle of racing performance and sustainability, and probably that鈥檚 the best way to sum up what the championship is all about. Gen3 is going to be super-light, super-fast, it鈥檚 going to create half of the energy it needs for the race during the race.
鈥淏ut also, it鈥檚 been built with sustainability at its heart. All suppliers that are integrating the different parts, the tires, the batteries, and the chassis, have basically been given strong sustainability key performance indicators that they will have to deliver on.
鈥淎ll the tires are going to be recycled, they鈥檙e going to be made at least by 30 percent of sustainable material. The batteries are going to be recycled. It鈥檚 something that has never been seen in the sport. It鈥檚 what the future of motorsport can look like, and not just should look like, because we鈥檙e doing it so we鈥檙e proving it鈥檚 possible,鈥� she added.
And is Formula E increasingly becoming a championship that the best drivers and carmakers will turn to?
鈥淥ne of our latest announcements speaks for itself. Maserati, the first Italian brand, are joining the championship and there are really high-performance cars that are capturing the imagination of any driver.
鈥淚t鈥檚 justifying the interest that manufacturers have for us, but also really showcasing that the platform is highly relevant for whichever type of car you鈥檙e producing.
鈥淎nd certainly, that goes with the kind of drivers that you want to attract. We have an amazing lineup of drivers, with a couple drivers that are completely new coming from really prestigious backgrounds and carriers that are certainly going to continue to elevate the sport,鈥� Palle said.